Celebrating Women in Cannabis

While it is a well-known fact that most industries have a significant gender disparity, the Canadian recreational cannabis industry is especially male-dominated, particularly when it comes to leadership roles. In light of the 2023 theme of International Women’s Day of Embracing Equity, Muse aims to use our platforms to amplify women-led brands and celebrate their achievements within the cannabis space. We’re very excited to share our favourite women-led brands with our community.

Audrey, Founder and CEO of Zyre

Zyre is “BC’s #1 selling full-spectrum vape”, founded by Audrey, a lawyer-turned-executive with experience working at the government and corporate level in the cannabis industry. Their ceramic cured resin vapes offer a smooth, striking vape experience.

Kyrsten, Co-Founder and CEO of White Rabbit OG

White Rabbit, a beloved brand among fans, offers delicious, fast-acting, and vegan edibles. Co-founded by Kyrsten, White Rabbit strives to create “a culture of inclusion and connection”. With 20 years of industry experience, Krysten is not only a successful entrepreneur, but  a  devoted mother and outdoor enthusiast. White Rabbit’s emphasis on quality, innovation, and community makes it a standout brand in the competitive world of cannabis edibles.

Lisa, CEO Mercari Agency

Lisa, the founder of Mercari Agency, has played a pivotal role in the success of many popular cannabis brands – you’d be surprised how many of your favourite brands on the market were championed by her! A graduate of York University, she works with some of our favourite brands such as Good Buds, Weathered Islands, and new fan-favourite Golden Spruce. She’s established herself as a trusted partner, offering invaluable insights and her passion for the industry has made her a driving force in the cannabis space.

We’re looking forward to the day that women leaders in our industry (and beyond) aren’t in need of championing, but until that day Muse will continue to #EmbraceEquity.